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Coloplast LUJA Launch

We were commissioned by Coloplast to create their launch event for LUJA in the UK. We created an immersive experience for 150 delegates that brought to life their micro-hole technology across a series of experiences that spanned patient area, lab area, product area and reflective zones.

‘The best launch I’ve been to, I wouldn’t change a thing’

SVP Coloplast Global.

For the patient area we created a projection wall of 3 patients talked about their experiences of catheterisation, the sound was delivered across 3 channels on headphones.

We welcomed the Coloplast lab team from Copenhagen who showcased glass bladder demo and sediment demos, showing complete emptying.

We created a miniature museum and presented a hologram of Mr. Goddard, a leading urologist who spoke about the history of catheterisation.

The centrepiece of the experience was a kinetic artwork, while the soundscape was an Ai generated infinite composition that used recordings from inside LUJA as water passed through it.